Maximize Your Business Value

Perhaps after reading the above article you recognize that you are not fully prepared to sell your business at this time, or maybe your time line for exiting is more like 3 to 5 years away, you may want to consider alternative resources to get on the right track to maximize your business value!

Our friends at Mastery Partners have developed The Maximize Business Value MasterYclass, a 12-month program designed for a select group of business owners to start working on their ultimate exit strategy.


By joining the MasterYclass – here’s what you can expect:

  • Each month, the group will work through Mastery Partners’ Transition Readiness Assessment – a proprietary tool that will help you understand how ready your business would be if a transition were to happen tomorrow.
  • You’ll learn from experts who will teach you how to be more productive, improve your personal and business financial results, and learn about tools (like the Entrepreneurial Operating System, Story Branding, and Culture Index) that can help you take your business to the next level.
  • You’ll be working alongside other like-minded business owners in a peer group setting.
  • At the end of the program, you’ll receive an Opinion of Enterprise Value – helping you understand what your business is really worth today, and what levers can really move that needle.
  • And, you’ll get a monthly one-on-one with Mastery Partners principal Tom Bronson – who has successfully bought and sold 100 businesses – where you will laser focus on your business and how you can apply what you’re learning to get results right away.

Here is the link to the website explaining more about this amazing opportunity. (By the way, if you decide register for this class, Tom has provided a special discount code for my referrals! Use ‘2022’ at checkout for a 22% discount!) 

Look, I know you can figure this out on your own. You are smart. Look at what you have built so far. But you don’t have to. Put that energy into innovating your company or spending time with your family. This program and its accountability process will put you on the straight and narrow path to transitioning on your terms.

It doesn’t matter if your transition is going to be in 2 years or 15 years, business owners should always be thinking about and planning for their ultimate desired exit strategy. Having a great exit strategy eliminates stress and provides clarity for your future.

I’d like to invite you to join me on a free informational webinar on January 11th at 11a CST to learn more about the MasterYclass, and see if it’s a fit for you and your business. I hope you’ll consider making the investment in yourself and your business by joining the inaugural Maximize Business Value MasterYclass. You can register for the free webinar HERE – I promise you’ll be glad you did!